HR's Strategic Long-Game 
Presented by Rachael Shackleford Dussuaur, Mission & Story (Washington, DC)
Internal Communications Turns Burnout into Buy-In and Creates a Roadmap for Reputation Management
HR professionals are expected to navigate constant unpredictability, keep the organization steady, support employees, and protect culture. If even one ball is dropped, it can all fall apart. This session explores HR’s new strategic long game: how internal communications can build organizational buy-in and support reputation management. We will focus on why a clear communications roadmap is essential to reducing unnecessary professional stress.
Participants will leave with practical strategies to:
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strengthen morale,
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reduce reactive fire drills, and
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help employees feel invested in the organization’s success, both in times of calm and during the most challenging moments of change.
Free parking is available in a number of locations including the lots
- adjacent to the National Cemetery (north edge) on Garland Avenue (FREE)
- adjacent to the ArcBest Corporation Performing Arts Center on the east side of Wheeler (Free)
- and for a nominal rate in the parking garage at 715 Rogers Avenue.
HR's Strategic Long-Game has been submitted to SHRM and HRCI.
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