The 3Bs of Professional Networking Using Linkedin

The 3 Bs of Professional Networking using LinkedIn

by Martha Longadin from Startup Junkie Foundation, Bentonville, AR

Successful leaders surround themselves with experts. For successful HR leaders, those experts represent a wide-range of subject matter expertise. Through such a network of professionals, leaders learn about best practices, legal and social trends, and gain leads to critical service providers.

“Networking is more about farming than it is about hunting” asserts Ivan Misner, Founder of BNI. Farming the network -- or finding the experts to serve as a leader's go-to people -- can be a challenge in the best of times. During the upside-world of pandemic, however, the challenge of finding pools of experts is limited. During this session, Martha Longadin of Startup Junkie Foundation will explain why the network is more critical now than ever before. Martha will share her best practices for networking using LinkedIn and her 3Bs.

Good networking skills start with individual, personal attributes and discipline. Then an actual plan for enthusiastic, effective, and efficient networking can be built over time. LinkedIn is one of the fastest growing online platforms for promoting your business' services and products to targeted business professionals and for business networking. This platform can be used to showcase expertise and knowledge and grow a leader's reputation online. Learn how to make sure your public profile is most effective, how to use free LinkedIn features to research and find prospects in your area or nationally, navigate LinkedIn's basic systems to take advantage of all it offers, gain ideas for great post content that works, recruit quality talent for your business, and how LinkedIn helps customers find your products and services in search engines. Learn about what research studies show makes people great at networking, the many varied types of professional/business and casual networking opportunities available in the region, and specific tips for building your personal networking plan from Londagin, herself a seasoned networking pro.

This is a Zoominar session.   Registrants will receive the link in their confirmation emails. 

The 3 Bs of Professional Networking using LinkedIn has been submitted to SHRM and HRCI.  Approvals are  pending.